Meet Graciëlla:

An ambitious, hardworking, fun, food loving business owner who is also former participant of the Rotterdam100!

Name: Graciëlla van Hamersveld
Age: 24
Background: Master of Science in Econometrics – Business Analytics and Quantitative Marketing at Erasmus School of Economics
Current work: owner of food truck: Co-owner Waikiki Foodtruck and Co-founder Closure


What are you currently doing?

I am currently working in both of my own companies. I have a food truck called Waikiki, that sells pole bowls because I love food! But I also started a company called Closure, together with a friend of mine. Closure is a service for both the bereaved as well as companies; it is a two sided platform that one the side provides a form that they can fill in one time so that they do have to email all companies where the deceased had a subscription. Our will service will do this. On the other side we subsidize data so that a company does not have to put precious time in processing of the data.

That sounds super interesting! How did this come about?

My co-founder is econometrist as well and before this, she was a payment consultant at Innopay and I was intern at KLM when something quite strange wast happening in the world that made us come up with the idea. In May, the new GDPR will issue the new legislation and regulations, which in turn, includes a great deal of regulation concerning a person’s life. When you die as a person, you are no longer a natural person, but you are also not part of the GPR anymore. When we thought about a person’s next of kin, we thought we could unburden people. And then during that process it appeared that you could also unburden companies, which made the whole concept so much nicer, because we have such a construction that companies benefit and pay for the next of kin, making it free for the unburden relatives. We both decided to take some time off and launch our company!

Very inspiring, did your participation in Rotterdam100 in any way help you with your career?

In terms of networking, I am still talking to some of the companies who were challengers during Rotterdam100. It’s definitively easier to get access to their network after meeting each other at the event. We both benefited from this connection. For example a certain party from the Rotterdam100 last year is even interested in doing a pilot with Closure! Other than the partners I met so many other interesting people that might benefit my career. Besides this, I still go to Eldridge Labinjo’s pitch sessions which are held every month. I really liked the Pitch Training that he gave us during the Selection Day, he gave super helpful tips. So yes, it has definitely helped me!

And how did you survive the 24-hour creation battle?

I actually thought it was totally fine. Everybody is pumped up with excitement and ready to solve a killer pitch. Of course, it also helps that I perform best when barely sleep! I did the pitch in front of the jury and we slept 15 minutes just before to be little refreshed haha. Obviously afterwards we were super tired, but it you feel satisfied and it was absolutely worth it!

To close of why would you recommend the Rotterdam 100 to others?

For me the main reason to apply for any talent competition, and the Rotterdam 100 was by far the most fun one, is the people that attend. You meet so many inspiring and fun people.
It is funny, because I still come across people from the Rotterdam 100 in various places. So definitely network and the fun! The 24-hour creation battle itself was such an amazing experience. Besides the working on cases time, the sessions were super good and we were even invited to do some karaoke. I did not do that in the end, because let’s just say it would not have benefited the team spirit if anyone heard me singing. But once again I loved the Rotterdam100 and it brought me a lot so I would recommend it to anyone who is ambitious, eager to learn and loves meeting new people!